Job Introduction
We are excited to be able to announce we are looking for a new Marketing Lead, to join our Space Homes Sales Team.
Here at Yorkshire Housing, we believe work is something you do, not somewhere you go. If you want to work for a company who are truly flexible and where you are valued, then this could be the role for you.
You will take responsibility for the delivery of the marketing strategy for sales in Space Homes, leading, designing and running insightful marketing campaigns for our new build sites.
We need someone who can really create a buzz about our brand and raise awareness, as we look to grow our audience and increase our digital presence. We have a passion for customers and strong company values, and you will share these and showcase them.
If you thrive on generating successful campaigns, increasing engagement and driving brand awareness, and want to work for a company where you can really get behind the mission, then read on!
Reporting to the Head of Sales, this is a fantastic opportunity to make a real difference – being at the heart of growing successful campaigns, driving brand awareness, and making Space Homes stand out from the crowd.
What we’re all about
You might think of Yorkshire Housing as ‘just’ a housing provider. We own and manage nearly 20,000 homes (and counting) across Yorkshire and our mission is to make it possible for current and future customers to have a place they’re proud to call home. We’re all about the customer, and our service doesn’t stop once the keys are in the door.
Space Homes is the commercial arm of Yorkshire Housing. Its goal is to build and sell high quality homes on the open market, this in turn means Yorkshire Housing is in a position to build more affordable housing in the long run.
We’re a dynamic and innovative housing provider, and we’ve got big growth plans. We need the right people in the right roles to make it happen. Are you interested yet?
What you’ll be getting up to
Developing a strong understanding of our marketplace and relevant audiences, you will be proactive in planning and implementing lead generating campaigns.
Our property listings need to look their best, and so you’ll have responsibility to work alongside our marketing assistant on their presentation and accuracy. As part of this you will coordinate work with our external suppliers to arrange photography, videography, CGI’s and offline media advertising.
You will work with our external agency to ensure our fabulous Space Homes website is accurate and effective, seeking improvements and increased functionality.
You will take the lead on budget management across our sales sites, and you will line manage the Marketing Assistant.
If you can see yourself doing this, and more, you can read more detailed information in the full job description.
Sounds good right? So, what do we need from you…
The answer is simple - if you are hardworking, driven and ready for a new challenge, we would love to hear from you.
The below would also be great:
Digital strategy
An understanding of digital strategy for website and social media.
Able to devise creative marketing campaign strategies.
Experience in PPC and social media advertising.
Campaigns and content
You’ll be experienced in delivering creative multi-channel digital comms campaigns and measuring success.
Experience in social media management.
Can create digital content such as short video clips and social media posts.
Creative thinker who can devise engaging campaign concepts.
Strong copywriter and content creator who can bring the Space Homes brand to life.
Good understanding of social media strategy and measurement.
Able to make decisions on spend and manage budgets.
Understanding of SEO.
Leadership
Strong influencing skills and able to work well with colleagues, customers and stakeholders.
Able to build trust and advise the business.
Strong organisational skills and can work to deadlines.
Can take initiative and suggest ideas for improving marketing channels at Space Homes.
A good level of experience in a similar role.
Full details and requirements can be found on the attached job description.
What’s in it for you
In return, we offer a salary of £36,739.00 per annum for a 35-hour week, 25 days annual leave (rising annually to 30 days) plus Bank Holidays.
We also work (truly) flexibly, and believe work is something you do, not somewhere you go.
But that’s not all. We offer a reward package to suit everyone. At Yorkshire Housing, you can claim back for prescriptions, eye tests and more with our cash plan, make the most of a variety of retail discounts and take advantage of our pension scheme where we’ll match your contributions up to 9%, just to name a few.
Our people’s health and wellbeing are one of our top priorities, and you can make the most of our readily available wellbeing support package. This includes access to a library of free fitness classes, as well as an instant My GP service and free counselling sessions with a trained professional.
So, now you’re really interested?
At Yorkshire Housing, we’re actively building a work environment that’s inclusive as well as diverse, where everyone can contribute their best work and be themselves. We believe difference is what makes us stronger and recognise the importance of our teams reflecting the communities we serve, so we welcome and encourage candidates from all backgrounds for this role.
We know that not all candidates will meet every single desired requirement. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you, please go ahead and apply!
If you require additional support with your application, please contact our recruitment team via email to recruitment@yorkshirehousing.co.uk
The fine print
The closing date for applications will be 27th July 2023 – but we may close this early if we find the right person.
